© 2026 Breakthrough Academy. All rights reserved.
Transforming honest, hardworking trades business owners into well-balanced leaders and thriving entrepreneurs.
Highly recommend 🔥
My company joined BTA about 2 years ago and it has changed our business tremendously. What we were lacking were back end processes such as financials, marketing, recruitment, hiring, goal setting and review, and planning for profit rather than growth for the sake of growing. I highly recommend BTA to any construction, trade, and service business looking to systemize and grow a healthy business.
Ray Rahni
Paint Track LLC
More excited to come to work!
BTA has a great Library of business tools so you don't have create anything from scratch. If you have a system they will help you improve it and make better use of it, if you don't have a system they will have one for you to adapt to your needs.
We are selling more than ever before, and we are changing the company as we do all of this. And, maybe the best part is that I am more excited to come to work and more optimistic about my business than I have been in maybe 2 decades.
Daniel Ross
Ross Painting
I am eternally grateful 🙌
We have more than doubled our gross revenue and exponentially increased our gross profitability in a way that has allowed us to take better care of our customers needs and everyone in our organization. If your business needs a little help and you just aren't exactly sure how to make it happen...you can't go wrong with BTA. The curriculum is a crash course in small business mgmt and ownership. The peer network and direct coaching support is tried and true. I am eternally grateful!
Nikolas Palladino
Phinney Ridge Painting
What Breakthrough Academy Members have to say.
Google all you want — We're proud of our 100+ raving reviews!
BTA is a game changer 🎯
BTA is a game changer. I have been running my painting business for over 15 years and thought things were going pretty well. With the help of BTA and my coach we’ve reached a whole new level of systems, profitability, and overall a smooth running business.
Moses Horner
Horner Painting
I'm able to go home and show up in a real way at the dinner table đźŹ
What's really powerful for me is using the tools that BTA has set up, I've been able to preserve the relationship with myself, with my husband, with my kids. I'm able to go home and show up in a real way at the dinner table and not be terrified knowing whether or not we've got the cash flow to be solvent the next month.
The clarity of that is such a beautiful thing.
Ann Squires Ferguson
Western Design
Helped our painting business tremendously đź‘Ź
Being a member of BTA has helped our painting business tremendously. It has eliminated the chaos we had in our company. We have learned many systems, from finance, sales, recruiting and training of personnel, and many more. Being a member has also giving us the opportunity to be part of a community of contractors that are willing to share best practices and overall knowledge.
Efrain Medina
Medina Painting
Results oriented business coaching
Amazing company that has helped support my companies growth. Full of great people who care about impacting the lives of others through results oriented business coaching. I highly recommend them!
Mason Marquis
Spray Tex Painting
If you're serious about growth, consider the BTA program đź’Ş
If you are serious about change, growth, Finding Your Why, and developing your company, you should seriously consider the BTA program. We have enjoyed our journey thus far.
John Malanchuck
Natural Elements Painting & Repair
I can't say enough...
I cannot say enough good things about this organization, literally, not enough time in the week. They have helped our company to get to a point where we are battle hardened and ready to take on any challenge.
Toby Woodiwiss
Woodiwiss Painting
Revenue Increase
$776,641+
$168,360+
Net-Profit Increase
-416 HRS
Fewer Hours Worked Over 12 Months
No BS. All results.
Here's what the average Breakthrough Academy Member experiences after 1 year:
$776,641+
$168,360+
-416 HRS
I am eternally grateful 🙌
We have more than doubled our gross revenue and exponentially increased our gross profitability in a way that has allowed us to take better care of our customers needs and everyone in our organization. If your business needs a little help and you just aren't exactly sure how to make it happen...you can't go wrong with BTA. The curriculum is a crash course in small business mgmt and ownership. The peer network and direct coaching support is tried and true. I am eternally grateful!
Nikolas Palladino
Phinney Ridge Painting
Highly recommend 🔥
My company joined BTA about 2 years ago and it has changed our business tremendously. What we were lacking were back end processes such as financials, marketing, recruitment, hiring, goal setting and review, and planning for profit rather than growth for the sake of growing. I highly recommend BTA to any construction, trade, and service business looking to systemize and grow a healthy business.
Ray Rahni
Paint Track LLC
More excited to come to work!
BTA has a great Library of business tools so you don't have create anything from scratch. If you have a system they will help you improve it and make better use of it, if you don't have a system they will have one for you to adapt to your needs.
We are selling more than ever before, and we are changing the company as we do all of this. And, maybe the best part is that I am more excited to come to work and more optimistic about my business than I have been in maybe 2 decades.
Daniel Ross
Ross Painting
BTA is a game changer 🎯
BTA is a game changer. I have been running my painting business for over 15 years and thought things were going pretty well. With the help of BTA and my coach we’ve reached a whole new level of systems, profitability, and overall a smooth running business.
Moses Horner
Horner Painting
Helped our painting business tremendously đź‘Ź
Being a member of BTA has helped our painting business tremendously. It has eliminated the chaos we had in our company. We have learned many systems, from finance, sales, recruiting and training of personnel, and many more. Being a member has also giving us the opportunity to be part of a community of contractors that are willing to share best practices and overall knowledge.
.
Efrain Medina
Medina Painting
I'm able to go home and show up in a real way at the dinner table đźŹ
What's really powerful for me is using the tools that BTA has set up, I've been able to preserve the relationship with myself, with my husband, with my kids. I'm able to go home and show up in a real way at the dinner table and not be terrified knowing whether or not we've got the cash flow to be solvent the next month.
The clarity of that is such a beautiful thing
.
Ann Squires Ferguson
Western Design
If you're serious about growth, consider the BTA program đź’Ş
John Malanchuck
Natural Elements Painting & Repair
If you are serious about change, growth, Finding Your Why, and developing your company, you should seriously consider the BTA program. We have enjoyed our journey thus far.
Transforming honest, hardworking trades business owners into well-balanced leaders and thriving entrepreneurs.
Your prospects aren’t telling you the whole truth
Ever lost a deal you thought was solid? Heard “we need to think about it” after a great sales conversation? Or had a homeowner suddenly ghost you?
The problem might not be your proposal. It might be that your prospect never told you what they were actually worried about.
In this sales training, Marcus Sheridan shows you how to:
- Build trust early so homeowners feel comfortable telling you what they really think
- Uncover the concerns and objections hiding behind “we need to think about it”
- Ask better discovery questions that reveal what actually matters to your customer
- Use Marcus’s Honesty Agreement to create more open, productive sales conversations
- Improve your sales process without relying on pressure tactics
Marcus originally delivered this sales training exclusively to Breakthrough Academy Members. Get access to the full session and learn the questions and frameworks top contractors use to build trust, uncover what customers really care about, and have better sales conversations.
Click below to watch the full training.
Your prospects aren’t telling you the whole truth
Ever lost a deal you thought was solid? Heard “we need to think about it” after a great sales conversation? Or had a homeowner suddenly ghost you?
The problem might not be your proposal. It might be that your prospect never told you what they were actually worried about.
In this sales training, Marcus Sheridan shows you how to:
- Build trust early so homeowners feel comfortable telling you what they really think
- Uncover the concerns and objections hiding behind “we need to think about it”
- Ask better discovery questions that reveal what actually matters to your customer
- Use Marcus’s Honesty Agreement to create more open, productive sales conversations
- Improve your sales process without relying on pressure tactics
Marcus originally delivered this sales training exclusively to Breakthrough Academy Members.
Get access to the full session and learn the questions and frameworks top contractors use to build trust, uncover what customers really care about, and have better sales conversations.
Click below to watch the full training.
